Creepy Tiger Nike Ad

Nike unveiled a new ad featuring Tiger Woods that features his deceased dad's voice, as if to question him over his illicit activities. Creepy or effective? (video courtesy CBS News)

Woods Talks to Rinaldi

Photo courtesy of BusinessPundit.com.

In the midst of March Madness, there's other news that surfaced over the weekend. Golfer Tiger Woods was interviewed by ESPN's Tom Rinaldi Sunday night in a tightly controlled, 5-minute interview available here, with post-interview commentary by Rinaldi here and ESPN Golf's Bob Harig's take here.

I don't doubt Tiger's remorse and I respect that there are matters he wants to remain private, however this interview did not cast any further positive light on his situation. The interview's controls were evident, and as a result, there is a sense of distrust, especially when a man who had previously lied to millions by portraying someone he wasn't use phrases like, "to tell you the truth" and "honestly,..." Tiger, those phrases are unnecessary and only reassert the notion that you lied previously. The second key flaw with the interview was that he kept using repeater phrases over and over again, making it feel more like a press conference than an interview. We saw the press conference at PGA Tour headquarters, and this interview felt similar. Perhaps he should have waited longer to be able to give a more candid interview than the guarded one he gave to Rinaldi Sunday night.